According to Andrej Karpathy, context engineering is emerging as a critical AI trend, especially for industrial-strength large language model (LLM) applications. Karpathy highlights that while prompt engineering is commonly associated with short task instructions, true enterprise-grade AI systems rely on the careful design and management of the entire context window. This shift enables more robust, scalable, and customized AI solutions, opening new business opportunities in enterprise AI development, knowledge management, and advanced automation workflows (source: Andrej Karpathy on Twitter, June 25, 2025).